Who am I?

I'm Slavic. Designer, researcher, and a product of the 90s.

My story starts in Eastern Europe, with a computer engineer father, games from burned discs, and the internet arriving one modem tone at a time. It continues in Montréal, my home since the age of twelve. My generation saw both the promise and the pop-up ads, the connection and the dark patterns. We know what technology looks like when it's built for people, and when it's built at their expense.

My path into design ran through data. Business school, business intelligence, then two years as a marketing analyst reading human intent through clicks and search queries. The detour became my advantage: I learned to read behavior in data before I learned to design for it.

Then I followed the curiosity all the way in, to a Master's in Human-Computer Interaction. What drew me wasn't polished pixels. It was the cognition underneath: human factors, perception, decision-making, the science of how people think. I put that to work designing a clinical tool with a pediatric hospital and prototyping a behaviorally-informed lottery interface at Loto-Québec.

What drives me is the why behind the what, the problem underneath the one people describe. Now, as AI rewires the world again, I want to help build products with people at the center from the start.

Four languages. Systems thinking. Human-centered, always.